Pac-ManWhen it comes to celebrity status, Mario — of video game fame — ranks higher than Matt Damon, Ashley Judd, Michael Jordan and Robert Redford.

According to the Davie Brown Celebrity Index (DBI), Mario is recognized by 93 percent of U.S. consumers. But he’s not the top dog in the video world. That honor goes to Pac-Man, who is recognized by 94 percent of U.S. consumers.

The Davie Brown Celebrity Index (DBI) is an independent index that ranks celebrities across eight attributes through a series of more than 1,600 consumer surveys.

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